Consumer Insight and Segmentation Using Facebook Data

Introducing MicroStrategy Wisdom™

Know Your Facebook Users: Extend Your Knowledge Beyond Facebook Insights

MicroStrategy Wisdom™ allows you to get to know your Facebook app users as well as their friends do. Segment your users based on their interests and motivations. Find out what activities they enjoy, places they like to go, and recent milestones in their lives. Use Wisdom to target segments with personalized content, special offers, and recommendations based on who they are, where they come from, and what they like.

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Segment Your Facebook Users Based on Detailed Facebook Information

Segment and micro-segment your users into groups based on the full spectrum of Facebook data. Subdivide people using demographic and geographic details, interests, activities, recent life events, and network reach. Utilize your segments to develop personalized content and offers for your Facebook application.

Discover New Insights for Each Segment

Dig deeper into each segment to find people with common interests and personality traits. Compare segments side by side. View top-trending and most-liked movies, music, sports, celebrities, and much more. Dive into all the details you're dying to know about each segment so you can provide more compelling content.

Target Each Segment with More Relevant and Valuable Content

Identify the segments to target with personalized messages and offerings. Increase engagement with individualized content and recommendations. Provide special promotions that cater to specific needs and desires. Keep them coming back for more.

Ready-to-Use Dashboards

Get to know your Facebook users by interacting with insightful charts and graphs in Wisdom's ready-to-use dashboards. Use Wisdom's dashboards to analyze hundreds of people or hundreds of thousands of people.

Enriched Facebook Data

MicroStrategy Wisdom gives you a comprehensive view of your Facebook users by enriching their Facebook data. Gaps of missing data are filled and geographic details are added. Value-added scores and ratings are also assigned for better segmentation.

Psychographics Library

Wisdom provides a large library of psychographic profiles that group people based on common interests and personalities, so you can hone in on the right group and understand who they are and what they care about.

Robust BI Technology

Wisdom runs on MicroStrategy's acclaimed Business Intelligence platform. You'll enjoy the same reliability, performance, and analytic richness that are the hallmarks of MicroStrategy BI.