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Telecommunications Solutions
Cable · Media· Telecommunications· Utilities

MicroStrategy’s business intelligence solutions are equipping telecommunications and utility services providers with the right tools to recognize new revenue streams, streamline operations and deliver value-added customer experiences. MicroStrategy provides unrivaled data scalability that enables analysis down to the individual call detail record (CDR) or network element level. In addition, MicroStrategy offers a rich set of analytical functionality for monitoring financial data and analyzing churn.

Telco, Cable and Utilities Application Areas
Sales Analysis & Billing:
MicroStrategy leverages data analysis into competitive advantage by revealing more profitable sales opportunities & the path to more efficient operations.
Customer Snapshots: Comcast and Cox Business Services
Learn more >
Network Optimization:
MicroStrategy's ROLAP architecture & powerful analytics allow carriers to compare a wide-range of metrics across network operations & create real-time reports.
Customer Snapshots: Telephia and Keyspan
Learn more >
Customer Care and Analytical CRM:
MicroStrategy enables telcos to segment customers by various criteria, delivering insight where it is needed & enabling managers to develop effective customer marketing strategies.
Customer Snapshot: o2
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Fraud Management and Call Center:
MicroStrategy delivers insight that can reveal possible fraudulent activity & identify operational problems that can be fixed.
Customer Snapshots: Comcast, BellSouth and Southern California Edison
Learn more >
Marketing Analysis:
MicroStrategy provides analytics across a wide range of variables that help make effective category management of telco services possible.
Customer Snapshots: Sprint and Telephia
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Financial Analysis:
MicroStrategy enables telecommunications carriers to take the financial pulse of their business whenever needed.
Customer Shapshots: Telefónica and BT Wholesale
Learn more >

The MicroStrategy platform delivers a complete solution that exceeds the stringent demands of utility and telecommunications providers, including:

  • CDR (Call Detail Record) Analysis requires powerful analytical capabilities & high data scalability, both key features of the MicroStrategy ROLAP architecture.
  • MicroStrategy's bullet-proof security assures protection of customer & billing information..
  • Advanced analytical functions enable building of models for customer loyalty and churn, key requirements in analysis for Telecommunication companies

 

   Application Areas
   Partner Solutions

Telecom companies that use MicroStrategy have:

24% higher price to earnings
    ratio
97% higher Return on Equity
    than companies that don't

Source: Fortune Magazine

"The MicroStrategy-anchored business intelligence system plays a fundamental role in securing and maintaining our company's success by gathering up-to-the-minute customer information across our entire business. Our management team is able to drill down to find specific information about new customers, successful sales channels, or popular products and have the information presented in easy-to-read one-page reports. We can now better assess performance and enhance operational efficiencies."
- Dr. Clemens Schäffner, Head of CRM & Analytics, O2

"With MicroStrategy's software, our employees will have the ability to create their own reports, and that helps support our goal of generating and internally disseminating timely, in-depth reports on key aspects of our operations. MicroStrategy offers ease-of-deployment, ease-of-use, ease-of-administration, exceptional scalability and powerful analytics that can drill down to the most minute detail."
- Eric DeSimone, Director of Business Intelligence Systems, Comcast

"Our MicroStrategy system is a valuable component of our business, as the technology enables our employees to review and analyze information to make better business decisions. By adopting MicroStrategy technology across the enterprise, we have seen the speed by which decisions are made and productivity levels increase. MicroStrategy's intuitive Web interface lets users analyze and share corporate data with ease, and satisfies the business requirements of our widespread end-user community."
- Luis Morán Abad, Manager of Technology Architecture & IS, Telefónica

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