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Retail Solutions
The Retail industry demands high-performance business intelligence applications
to support the intense challenges and trends that the industry faces,
including:
- Data Proliferation
- Distributed Decision-making
- Focus on Customer Loyalty
- Sophisticated User Populations
- The Extranet
| Retail
Application Areas |
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Merchandise
Management:
MicroStrategy facilitates effective merchandising, enabling retailers
to provide the right products to the right stores at the right time.
Customer Snapshots: Ace Hardware,
WHSmith and Hallmark Cards
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more > |
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Vendor
Analysis:
MicroStrategy enables retailers to evaluate supply chain activities,
logistics operations & vendor performance across a wide range
of metrics.
Customer Snapshots: Frontline, Hudson's
Bay Company & Payless Shoe Source
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Sales
and Marketing Analysis:
MicroStrategy's ROLAP architecture delivers data transparency &
insight for more efficient sales management, marketing promotions,
operations & budgeting.
Customer Snapshots: Lowe's Companies
and The Wet Seal
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Customer
Analysis and Relationship Marketing:
MicroStrategy analyzes customer data at both the granular and aggregate
levels to make customer segmentation possible
Customer Snapshot: METRO Group
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Category
Management:
MicroStrategy provides analytics across a wide range of marketing,
planning, operations & distributor relationship variables for
the most effective category management.
Customer Snapshots: Dick's Sporting
Goods, Value City & Raley's
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Inventory
Management:
MicroStrategy assures a dynamic inventory that helps retailers avoid
product losses to changing economic, technology or consumer conditions.
Customer Shapshot:
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Loss
Prevention:
MicroStrategy incorporates solutions that help management uncover
internal & external fraud, identify criminals for prosecution
& deter fraudulent activity.
Customer Snapshot: CSK Auto
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Employee
Performance Management:
MicroStrategy allows managers
to evaluate employee performance across metrics such as sales, productivity,
hours, budgets, expenses & other HR criteria.
Customer Shapshot: Darden Restaurants
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Ecommerce
Analysis:
MicroStrategy analyzes vast amounts
of Web traffic and Web commerce data to enable logistics users to
manage the Web channel effectively.
Customer Snapshot: The Men's Warehouse
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Financial
Analysis:
MicroStrategy enables retailers to examine financial performance metrics
from across the enterprise and make the most profitable business decisions
possible.
Customer Shapshot: O'Reilly Automotive
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The
MicroStrategy platform delivers a complete solution that exceeds the
rigorous BI demands of the retail sector, including:
- Deployment to 1,000s of users in
distributed stores and to the external supply chain requires full-function
web interface with no download.
- Data scalability in the multi-terabyte range
required by Retail analysis is only possible with the MicroStrategy
ROLAP architecture.
- Complex retail analysis, such as
category management and market basket, is well supported by MicroStrategy.
- Many-to-many relationships and non-aggregate
metrics, essential for Retail analysis, are natively supported in MicroStrategy.
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Retailers that use MicroStrategy technology
have:

13% higher Return on Assets
69% higher earnings growth
5% higher profit margin

Source: Stores Magazine
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| Half of the world's top 10 retailers and more than
half of the Global 500 retail companies choose MicroStrategy for mission-critical
analysis of their day to day business processes. |
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"Our strategic alliance with MicroStrategy
has brought us a considerable competitive advantage in the wholesale
and retail business. The almost unlimited analysis options, from inventory
analyses via sales figures, to optimising advertising campaigns, analysing
cash receipts and tracking purchasing habits, help us to constantly
optimise our business."

Silvester Macho, Customer Centric
Systems at Metro AG
"MicroStrategy has done for Decision Support what Lotus did for spreadsheets:
they put the power to control the application in the hands of the
end user."

Kevin Richardson, Director of Information
Technology at The Men's Warehouse
Case
Study: Office Depot Gets Intelligent with MicroStrategy
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