Financial Services Application Areas

Financial Analysis & Compliance	Operations
Marketing	Advisory Services
Sales & Trading	Fraud Profiling & Risk Analysis

Financial Analysis and Compliance
MicroStrategy enables financial services providers to take the pulse of their business whenever needed. Examination of performance metrics from across the enterprise arm business managers with intelligence to make the most profitable business decisions possible. Financial insight from MicroStrategy ultimately improves gross margins, cash flow and bottom line performance.
MicroStrategy Reports Revenue Reporting Cost Analysis P&L Reporting Margin Analysis Taxes Budget Var. Analysis Loan Analysis Trade Floor  Reporting Portfolio Analysis FAS 133 Analysis Compliance Alerting	Customer Snapshot: Chela Financial San Francisco-based Chela Financial deployed the MicroStrategy platform to track loan origination and acquisition volume. Chela Financial's analysts and senior management use MicroStrategy to monitor its $2.4 billion student loan portfolio. End users are able to evaluate the performance of these loans, monitor past acquisitions and originations and provide analysis that improves the modeling of future loan acquisitions and originations. Chela Financial also uses MicroStrategy to track application volume, identify the options applicants choose at the time of loan origination and ensure approved loans meet underwriting criteria. "MicroStrategy supports our business intelligence needs, enabling us to effectively analyze financial information through a secure environment. Our MicroStrategy-based system is an outgrowth of our focus on superior customer service. Using MicroStrategy, we've been able to improve our educational financing offerings, underscoring our commitment to providing students with the best products and services." - Douglas Dolton, Chief Operating Officer at Chela Financial
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Marketing
MicroStrategy enables financial services providers to hone their marketing programs to specifically win and retain profitable customers. Powerful analytics and Web-based reports yield insight to what products work with specific demographics, what promotions and sales people are most effective, and what strategies deliver the best results.
MicroStrategy Reports Marketing Segmentation Web Traffic Analysis Customer Analysis Market Basket Analysis Campaign Analysis Customer Loyalty Analysis Cross Sell Analysis Up Sell Analysis Product Profitability Analysis Product Mgmt Channel Efficiency	Customer Snapshot: Grange Insurance More than 300 Grange Insurance associates, including territory managers, portfolio managers and customer management personnel, use MicroStrategy to analyze four terabytes of product, customer and business data to identify areas for improvement in product design and customer management, and to recognize cross- and up-sell opportunities. MicroStrategy provides insight Grange Insurance associates use to increase the profitability of each product, region or agent. "Building on our existing platform, we selected MicroStrategy because we needed an integrated reporting and analysis solution that would provide a single dashboard for each individual agent with advanced reporting capabilities. MicroStrategy creates content-rich, user-friendly reports that empower our associates to make more strategic and proactive decisions allowing us to better assess performance and enhance operational efficiencies." -Tony Simpkins, Project Lead, Grange Insurance
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Sales & Trading
Earning the best returns for customers requires the best and most accurate information about customers, accounts and services. MicroStrategy provides access to a wide range of transaction, market, trading and customer-specific data, enabling users to compare and analyze it for trends and insight. ROLAP architecture assures data transparency, and Web-based reports put information where it is needed, when it is needed.
MicroStrategy Reports FAS 133 Analysis Research Distribution Client Loyalty Analysis Portfolio Analysis Position Reporting Hedge Slippage Alerts Transaction Volume Analysis Market Data Analysis Financial / P&L Reporting Trade Floor Reporting Refinance Risk Analysis	Customer Snapshot: LG Card LG Card, Korea's largest credit card company, is improving its business operations with MicroStrategy. Employees across the enterprise -- from sales and credit and financial management to marketing and CRM managers -- are able to drill into the data and create sophisticated reports with ease, giving them the ability to uncover critical information. End users analyze credit risk for delinquent customers, track credit card usage to up-sell existing customers and analyze significant amounts of customer-interaction information. "With MicroStrategy, LG Card is making smarter business decisions aimed at increasing profitability. MicroStrategy technology helps to boost the efficiency and effectiveness of our sales force by providing insight into our sales processes and customer data. As a result, LG Card employees are able to leverage qualified customer data, enabling us to obtain higher sales growth and manage credit risk more effectively." - Yeong-Sook Kim, Information Analysis Manager, LG Card
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Operations
Growing and maintaining profit margins requires optimum efficiencies throughout all operations, from accounting to the call center, to the trading desk. MicroStrategy allows users to compare operational metrics across the enterprise to create accurate, real-time reports that identify areas that can be streamlined. Alerts can also be created for instant notification of emergency situations requiring rapid response.
MicroStrategy Reports Call Center Mgmt Channel Management Customer Statements Trade Confirmations Trade Settlement Alerts Wire Transfer Alerts Swap Mark to Markets Financial Reporting Trade Floor Reporting Commission Reporting Branch Office Scorecards	Customer Snapshots: Amlin Plc and Capital One Amlin Plc, a leading insurer operating in the Lloyd's market, uses MicroStrategy to analyze and report on policy, claims, exposure and reinsurance data; MicroStrategy reports also provide end users with the ability to understand and report on forecasts across all of their divisions. With MicroStrategy, executives can view high-level customized summary data with drill-down capabilities where needed, and are able to gather summary-level data for managerial purposes. Power users can create and design custom reports and data analysts will use the data to identify and communicate trends in the market. "We wanted a reporting solution that would perform well, be easy to use and scale throughout the organization to meet all of our reporting needs and enable us to make accurate decisions. We were looking for the best solution to help us manage our regulatory information requirements whilst, at the same time giving us competitive advantage in our market. MicroStrategy is helping us to achieve our goals through a single integrated platform and a Web interface and by providing a way of managing standard reporting across the company so that we have consistent and well defined information sources that we can rely upon." - David Harris, Operations Director, Amlin plc Capital One uses MicroStrategy for their customer service application, used to answer questions about credit cards and/or accounts. Capital One analyzes call traffic, call disposition, how many calls handled, how successful they were in handling calls, and other metrics. Then they can broadcast this information to their call center representatives to know exactly how to reward and compensate them.
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Advisory Services
MicroStrategy reporting and information distribution capabilities allow financial services providers to serve customers more proactively. Account managers can automatically notify customers of new research or offer portfolio alternatives based on different scenarios. The right advice at the right time is critical to retaining customers, and MicroStrategy facilitates providing it.
MicroStrategy Reports Portfolio Analysis Asset Management Customer Statements Customer Alerts What-if Analysis Research  Distribution Portfolio Risk Analysis Product Introduction Customer Profitability Analysis Tax Notification Confirmation Alerts	Customer Snapshot: LoanPerformance San Francisco-based LoanPerformance uses MicroStrategy for improved analysis and reporting of mortgage industry data trends. MicroStrategy was selected over Cognos and Business Objects, and provides comprehensive historical mortgage data in a new, fully secured Web-enabled user interface. Mortgage analysts are running reports on mortgage performance, origination analysis, executive summaries, and market analysis. The MicroStrategy-based application provides LoanPerformance's clients with the ability to add loan attributes, metrics and filters to any report, and to drill from high level reporting to an individual loan. "We selected MicroStrategy because our rapidly growing databases became too large for our proprietary systems to efficiently process. MicroStrategy's business intelligence platform has the scalability and flexibility that we needed to accommodate our expanding database, and MicroStrategy's robust reporting capabilities enable our clients to build unique reports to fit their needs." - Mark Carrington, Director, Product Management, LoanPerformance
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Fraud Profiling and Risk Analysis
MicroStrategy incorporates fraud detection solutions that enable management to uncover internal and external fraud, identify criminals for prosecution and deter fraudulent activity -- actions that ultimately increase margins and reduce expenses.
MicroStrategy Reports Credit Risk Management Hedge Slippage Alerts Fraud Risk Mgmt Exposure Reporting Exceptions Risk Mgmt Value At Risk Analysis Customer Risk Scoring Underwriting Scorecards Index Performance Alerts Prepayment Risk Claims Analysis	Customer Snapshot: ChoHung Bank Approximately 200 employees at Korea's ChoHung Bank perform reporting and analysis on customer credit management, risk management and marketing information. ChoHung Bank tracks its customers' credit habits and activities, uncovering new revenue opportunities through targeted up-sell campaigns. ChoHung Bank plans to create future applications to enhance their risk management analysis and to report on employee productivity and performance. "With our MicroStrategy-based solution, we've been able to increase operational efficiencies by providing our employees with easy-to-use tools that enable them to analyze and report on critical information promptly without relying on an IT department. Our employees can create personalized reports to more efficiently identify and analyze only the information that is important to them." - Jung-Bin Shin, Asst. Manager, IT Development Team, ChoHung Bank
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