Product Sales Reporting & Analysis
Product sales analysis, most commonly
used by retailers, enables the continuous monitoring of point-of-sale
data to uncover sales trends, investigate product demand and optimize
merchandising strategies. Various levels of analysis, from summary reporting
to statistical trending, are required by executives, store managers, product
managers, marketing analysts, as well as external suppliers who provide
materials or finished goods. Business intelligence makes sense of the
growing volume of transactional data by identifying trends and opportunities
that create competitive advantage for companies that know and understand
their sales drivers.
Product sales analysis typically involves large volumes of transactional
data and sophisticated analytical techniques. MicroStrategy's unmatched
data scalability and analytical richness make it the business intelligence
standard for the Retail Industry.
| Product Sales Reporting & Analysis Areas | |
| Category Performance Analysis/Category Management | Fraud Analysis & Loss Prevention |
| Inventory Analysis | Product Scorecards |
| Merchandising Analysis | Discounts & Promotions Analysis |
The MicroStrategy Sales Force Analysis Module and Sales and Distribution Analysis Module are two of the many analytical starter Kits designed to speed development of sales analytics on the MicroStrategy platform. These starter Kits are equipped with a sample data-model and numerous reports and analytics.