Over the past few years, many companies have implemented operational customer relationship management (CRM) systems, and these companies are now analyzing customer behavior to plan and optimize marketing tactics and improve customer service programs. As the volume and availability of customer data increases, companies are turning to customer analytic applications to help them identify the tastes and preferences of particular target markets to create more relevant offerings and improve the efficiency of marketing dollars.

Customer and marketing analysis presents unique data complexity and analytical workflow challenges. MicroStrategy has the only business intelligence platform on the market today that is capable of processing the magnitude of data required for effective and meaningful customer relationship management that can positively affect the bottom line. The analytical power combined with the intuitive interface of the MicroStrategy platform makes examining customer behavior, uncovering trends and taking action easy.

The MicroStrategy Customer Analysis Module is one of multiple analytical starter kits designed to speed development of customer analytics on the MicroStrategy platform. The starter kit is equipped with a sample data-model and numerous reports and analytics.