The 5 Styles of Business Intelligence

Successful organizations maximize the use of their data assets through business intelligence technology. The first data warehousing and decision support tools introduced companies to the power and benefits of accessing and analyzing their corporate data. Business users at every level found new, more sophisticated ways to analyze and report on the information mined from their vast data warehouses. Demand grew for an increasingly more powerful business intelligence solution that put the right information into the hands of every user within the enterprise.

BI technology has evolved from these ever-increasing user demands to support five distinct application patterns - or styles. These five styles represent the complete spectrum of BI functionality required to support the monitoring, reporting and analytical needs of each and every business user. Most companies looking for a complete BI solution had to rely on multiple products from different niche vendors who supported only a single Style of BI. The MicroStrategy platform is the only solution that delivers all 5 Styles of BI functionality to every user across the enterprise:

Scorecards & Dashboards Pixel-perfect report formats with the broadest visual appeal that convey information "at-a-glance" for managers and executives Enterprise Reporting Print-perfect report formats that deliver more detailed operational information than a scorecard or dashboard in a concise format that can be consumed by all business users OLAP Analysis Slice-and-dice analysis with drilling, pivoting, page-by and sorting capabilities for the manager or business user who needs to perform analyses beyond standard operational reports Advanced & Predictive Analysis Full investigative query against the data warehouse down to the transaction level, allowing power users and professional analysts to perform extensive predictive and statistical analyses Alerts & Proactive Notification Information delivery to very large user populations both internal and external to the enterprise based on schedules, business exceptions or demand

Improve Business Performance The 5 Styles of BI have evolved to sup-port different needs, ranging from ad-vanced professional analysis to basic information consumption. » View Business Performance QuickTour   Download   The 5 Styles of BI: Industrial-Strength Business Intelligence   Platform Benefits » Move seamlessly though any or all 5 Styles of BI -- from basic operational reports and scorecards to advanced analyses » Access all 5 Styles through a single, unified, easy to use interface » Guarantee a "single version of the truth" with an integrated backplane that unifies all metadata, security and user profiles throughout the enterprise