MicroStrategy’s Web Traffic Analysis Starter Kit provides the power, scalability and sophistication to analyze terabytes of web traffic and visitor data. The starter kit ships with more than 60 packaged reports with hundreds of analytical variations that empowers companies to report, analyze and monitor key metrics to more effectively manage their web site content, retain visitors and maximize conversion rates.

Top web businesses of all types and around the world have replaced their existing web traffic analysis solutions with MicroStrategy in order to overcome their limitations in respect to flexibility and scalability. After a quick start with the out-of-box web traffic reports web businesses have added their own reporting requirements to achieve the full insight into their web channel that was out of reach before.

Designed to be modular, the Web Traffic Analysis Starter Kit facilitates your analysts and executives to shrink wrap reports to the various processes within your web channel in order to gain actionable insight.

 

Features & Benefits At A Glance » Analytics library with 80+ performance metrics & 60+ Web Traffic Analysis reports and templates » Built and runs on the MicroStrategy business intelligence platform » State-of-the-art web traffic analysis data model » Enabled for direct population with web traffic data from partner provided tool » Extendable to full Business Analysis » Detailed Features & Benefits Key Analysis Areas » Web Traffic Highlights (10 Reports) » Web Content Analysis (22 Reports) » Web Visitor Analysis (32 Reports)

Unique MicroStrategy Analysis of Common Core Functions: Web Traffic Analysis Dynamically segment visitors based on any selection criteria such as demographics & profitability Correlate navigation paths to conversion rates to determine the most popular routes to checkout Drill anywhere to click level data to identify at which points visitors are entering & leaving your website Calculate profit contribution visitors from different referring sites using custom statistical models to correctly allocate advertising budgets Measure "stickiness" of your website by analyzing visitor loyalty & frequency scores over time & correlating to traffic patterns Forecast demand for online products based on historical data & time series analysis to ensure correct inventory level