FEATURES FUNCTIONS AND BENEFITS

• Summary: Provides a deep understanding of customer interactions spanning customer segmentation, profitability and cross-sell analysis and acquisition, retention and attrition analysis.

• Function: Provides trends and current customer distribution along finely segmented customer groups.
• Benefit: Allows to identify the profile of the customer base along key customer attributes.

• Function: Provides insight into customer preferences, purchasing patterns and product portfolios.
• Benefit: Identify cross sell strategies to increase customer profitability and maximize sales from hot products.

• Function: Monitor trends in acquisition and attrition and identify characteristics of defecting customers.
• Benefit: Increase customer loyalty and identify profitable customers likely to leave and take appropriate action.

• Function: The Customer Analysis Starter Kit can be extended to include analysis on customer service and loyalty programs.
• Benefit: Allows 360-degree customer analysis that is tailored to an organizations needs.

• Function: Modular data model design is highly flexible and easy to deploy.
• Function: Built for extensions and performance optimization based on an organization’s reporting requirements.
• Benefit: Provides a solid basis for a quick start. Can then be extended to custom business requirements to provide even more meaningful business insight. 

• Function: Implement Customer Analysis against your existing warehouse.
• Benefit: No need to build an independent data mart for Customer Analysis, if customer information already exists in a departmental or enterprise data warehouse.
• Benefit: The system can be adapted to leverage your current investments.