Intro to BI Class

Top Stories

Yahoo! Expands Deployment

Yahoo! employees will use MicroStrategy for valuable insights into marketing campaigns, online advertising, web traffic, online store activity, search effectiveness, and other critical business data. MicroStrategy provides robust reporting and analytical capabilities, scalability for large databases, and ease-of-use for a diverse user population.

"Working with MicroStrategy for many years, we found that they offer us the flexibility, scalability, and powerful analytics that we need to support our growing business intelligence applications. Our employees will be using MicroStrategy to help them make strategic, analytically-based decisions to improve our business performance."

Laurie Mann, Senior Vice President of Engineering Operations, Yahoo!


Read full press release or published article

McDonald's Credits BI for Recent Growth

McDonald's established a BI strategy, which it termed "Plan to Win," with key metrics centered around place, people, products, and promotions. From there, McDonald's built standard questions and scorecards for mystery shoppers.

"It's not all about sales... We needed a way to accurately measure the customer experience.  We wanted to review everything from top to bottom from an internal perspective."

Julio Ortiz, Senior Director of IT Business Intelligence, McDonald's


  Read full published article

Belgacom Selects MicroStrategy

Belgacom plans to use business intelligence to improve its product offerings, grow the long-term value of its customer base, improve cost management, and increase market value. The company selected Microstrategy for its ability to deliver business intelligence applications that will be able to provide Belgacom users with insights to adapt to market conditions and implement business strategies.


Read full press release or published article

More news


MicroStrategy's Perspective on the SAP Acquisition of Business Objects

Read full details
 

MicroStrategy Certifies MicroStrategy 8 with Oracle® Database 11g

Read press release or published article
 

MicroStrategy Mobile Delivers Business Intelligence to BlackBerry Smartphones

Read press release or published article
 

MicroStrategy Announces Availability of MicroStrategy Integrity Manager

Read press release or published article