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MicroStrategy Customer of the Month: Boots

The company: Boots The Chemist is the UK's leading health & beauty retailer and one of the best known names in the UK. Boots The Chemist employs 68,000 people, owns world famous brands and sells its products in 130 countries.  

The situation: Boots The Chemist uses the MicroStrategy platform to deliver improved analysis and reporting of loyalty data to a wide range of users. Part of the Boots Group Plc, Boots The Chemist is the UK's leading health and beauty retailer and one of the best known names in the UK.

The solution: Boots already uses MicroStrategy for a variety of applications including basket analysis, customer segmentation and direct marketing, using the vast amount of data collected from its Advantage Card loyalty program. By upgrading its MicroStrategy platform, Boots will provide more sophisticated analysis to its existing user base and allow more internal users to gain access to its core marketing database.

The benefits: The retailer aims to improve its one-to-one marketing efforts and increase the profitability and lifetime value of each customer. Boots is also considering providing access to loyalty information through the MicroStrategy Web interface to external parties in its supply chain.
 
"The Web-based nature of MicroStrategy and its intuitive, customisable reporting allows us to roll it out to new groups of users quickly and easily. In the past, analysts were using MicroStrategy to extract insight from purchasing data but now we are able to empower a wider range of business users with critical information, to help make our individual customer propositions more focused and deliver competitive advantage in our market."

–Scott Sommerville, Business Consulting Manager, The Boots Company Plc.
 
 
Click here for more customer stories
 

 


MicroStrategy Summer Symposium, London, 10-12 July
Book now at £200 off*


This summer, build your BI expertise and meet with MicroStrategy's top technical and product experts at the Summer Symposium in London, July 10-12. During this collaborative event, you'll gain new BI insights, hear success strategies from industry leading companies, and participate in a wide range of educational sessions to enhance your BI proficiency. Plus, you'll cultivate new relationships with peers in your industry to share ideas and solve challenges.



During the event, MicroStrategy will hold its Executive Forum, bringing together IT executives to share best practices, hear from industry experts, and participate in lively roundtable discussions. Attendees will gain an expanded peer group through networking opportunities and take home new insights for deploying BI throughout their organisation.

 See a full breakdown of Symposium tracks

  *Book Summer Special of £395 + VAT today!

 


MicroStrategy Offers New Inexpensive Business Reporting Software Packages

MicroStrategy recently announced several new reporting packages that deliver scalable business reporting at dramatically lower prices. These packages are attractively-priced bundles of existing MicroStrategy products designed to deliver Pixel-Perfect™ reporting to business users. The new reporting packages, priced 30%–70% lower than MicroStrategy's full-featured à la carte products, give report consumers the features they require. Since the metadata is 100% compatible with MicroStrategy's full-featured product line, companies can leverage all of their reporting application investments including report definitions, security definitions, user roles, and user privileges, if and when they migrate to MicroStrategy's full-featured products.
"MicroStrategy is known for its ability to handle some of the most demanding BI applications with large data and user scalability requirements, and these reporting packages enable companies to start with the precise features needed for report consumers and then expand their reporting capabilities as their BI initiatives dictate"

– Cindi Howson, President of ASK and author of BIScorecard product reviews

To find out more - request a call back here

 

 


MicroStrategy UK Signs Reseller Agreement with Kognitio

New agreement to combine industry leading BI platform with software and services expertise MicroStrategy UK, a leading provider of business intelligence software, today announced that it has signed a reseller agreement with Kognitio, a specialist BI and data migration software and services company.
Through this alliance, Kognitio will combine MicroStrategy's business intelligence reporting with Kognitio's powerful and scalable analytical database, WX2. Organisations will be able to analyse multi-billion row data sets within seconds, as opposed to hours or days, and deliver results effectively to a wide range of users, enabling enhanced data-driven decision-making for key operational activities.

The Kognitio WX2 analytical database delivers fast, direct responses from queries run on large volumes of data, giving up to a 60x improvement in query times when compared to large-scale, highly-tuned systems running standard relational databases. MicroStrategy's flexible reporting complements WX2 by empowering business users to create and refine their own web-based reports on query results, without IT involvement, and move between related scorecards and dashboards, dramatically reducing the report development cycle.
"Kognitio is pleased to expand its long-standing relationship with MicroStrategy. Together, MicroStrategy's flexible reporting platform and Kognitio's fast and highly scalable analytical database are well-suited for enterprises with demanding BI requirements, such as those in retail, healthcare, telecommunications and financial services."

– Roger Llewellyn, Managing Director of Kognitio


"The synergies between Kognitio and MicroStrategy will enable greater insights to be delivered more effectively and efficiently to a wider range of users within an organisation. Performance and scalability are vital to today's data-rich organisations and this alliance will deliver greater visibility into their operations for improved decision-making."

– Tony Bethell, UK General Manager of MicroStrategy

Click here for more partner stories

 



In The News
MicroStrategy Brings Together Business Intelligence and Enterprise Information Integration
DM Review, Staff, May 15, 2006

MicroStrategy taps IBM for EII
Computer Business Review Online, Staff, May 15, 2006

Micro Center Selects MicroStrategy
B-Eye Business Intelligence Network, Staff, April 12, 2006

MicroStrategy Looks to Future with SPSS
Computerwire, Staff, March 23, 2006

MicroStrategy and SPSS Form a Strategic Alliance
B-Eye Business Intelligence Network, Staff, March 22, 2006
 



01 MicroStrategy Customer of the Month: Boots

02

MicroStrategy Summer Symposium, London, 10-12 July - Book now at £200 off

03

MicroStrategy offers new inexpensive business reporting software packages

04

MicroStrategy UK Signs Reseller Agreement with Kognitio


05

In The News


06

Education News


07

Upcoming Events


08

Press Releases

Free Intro to BI Classes Free Intro to BI Classes
New to MicroStrategy? Learn the basics of enterprise business intelligence and how the MicroStrategy 8 platform delivers it in "Introduction to Business Intelligence with MicroStrategy 8" — a free, one-day, hands-on class.
Sign up today in a city near you
 
 


Education News

Multi-Year Perennial Education Pass (PEP): Join the MicroStrategy PEP Program for more than one year and save up to 33%.

Education Assessments: Build a Custom Training Strategy for Your MicroStrategy Implementations!
Our education specialists can help you design a training plan for your technical staff and end users.
 

  Upcoming Events
MicroStrategy World 2007
SAVE $400 ON MICROSTRATEGY WORLD 2007: Take advantage of our special summer pricing and save $400 when you register for MicroStrategy World 2007. Our biggest event of the year will be held at the fabulous Wynn Las Vegas, an all-new resort-casino at the heart of the Vegas Strip, January 22-25, 2007.

If you’ve attended MicroStrategy World in the past, you already know this event is an excellent investment for anyone involved with BI reporting, analysis, and monitoring in their organisation. If you’ve never participated in MicroStrategy’s annual user conference, make your plans now to join us for three days packed with more than 100 business and technical sessions, BI case studies and best practices, keynotes from industry leaders, product updates, exciting networking events, and much more. Reserve your place today!
 

  Press Releases

May 17, 2006
ZipRealty Deploys MicroStrategy for Sales Reporting and Marketing Analytics

May 11, 2006
MicroStrategy Brings Together Business Intelligence and Enterprise Information Integration

April 12, 2006
Micro Center Selects MicroStrategy for Enterprise Reporting and Analysis




NEW Enterprise Business Intelligence: Improving Corporate Performance Through Integrated Reporting, Analysis, and Monitoring for a comprehensive review of MicroStrategy's corporate performance solutions and how some of our top customers are meeting the challenge to continuously improve corporate performance.

NEW MicroStrategy Architecture Book:
Order or download your free copy of An Architecture for Enterprise Business Intelligence: A Review of the MicroStrategy Platform Architecture for Reporting, Analysis, and Monitoring Application

                     More Publications
  
 



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