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MicroStrategy Customer of
the Month: Boots |
The company:
Boots The Chemist is the UK's leading health & beauty retailer
and one of the best known names in the UK. Boots The Chemist
employs 68,000 people, owns world famous brands and sells its
products in 130 countries.
The situation:
Boots The Chemist uses the MicroStrategy platform to deliver
improved analysis and reporting of loyalty data to a wide range
of users. Part of the Boots Group Plc, Boots The Chemist is the
UK's leading health and beauty retailer and one of the best
known names in the UK.
The solution:
Boots already uses MicroStrategy for a variety of applications
including basket analysis, customer segmentation and direct
marketing, using the vast amount of data collected from its
Advantage Card loyalty program. By upgrading its MicroStrategy
platform, Boots will provide more sophisticated analysis to its
existing user base and allow more internal users to gain access
to its core marketing database. |
The benefits:
The retailer aims to improve its one-to-one marketing efforts
and increase the profitability and lifetime value of each
customer. Boots is also considering providing access to loyalty
information through the MicroStrategy Web interface to external
parties in its supply chain.
"The Web-based nature of MicroStrategy
and its
intuitive, customisable reporting allows us to roll it
out to new groups of users quickly and easily. In the
past, analysts were using MicroStrategy to extract
insight from purchasing data but now we are able to
empower a wider range of business users with critical
information, to help make our individual customer
propositions more focused and deliver competitive
advantage in our market."
–Scott Sommerville, Business Consulting Manager, The
Boots Company Plc. |
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Click here for more customer stories |
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MicroStrategy Summer Symposium, London, 10-12 July
Book now at £200 off*
|
This summer, build your BI expertise and meet with MicroStrategy's
top technical and product experts at the
Summer Symposium in London, July 10-12. During this
collaborative event, you'll gain new BI insights, hear success
strategies from industry leading companies, and participate in a
wide range of educational sessions to enhance your BI proficiency.
Plus, you'll cultivate new relationships with peers in your industry
to share ideas and solve challenges.

During the event, MicroStrategy will hold its Executive Forum,
bringing together IT executives to share best practices, hear from
industry experts, and participate in lively roundtable discussions.
Attendees will gain an expanded peer group through networking
opportunities and take home new insights for deploying BI throughout
their organisation.
See a full breakdown of Symposium tracks
*Book Summer Special of £395 + VAT today! |

|
MicroStrategy Offers New Inexpensive Business Reporting
Software Packages |
|
MicroStrategy recently announced several new reporting packages
that deliver scalable business reporting at dramatically lower
prices. These packages are attractively-priced bundles of
existing MicroStrategy products designed to deliver Pixel-Perfect™
reporting to business users. The new reporting packages, priced
30%–70% lower than MicroStrategy's full-featured à la carte
products, give report consumers the features they require. Since
the metadata is 100% compatible with MicroStrategy's
full-featured product line, companies can leverage all of their
reporting application investments including report definitions,
security definitions, user roles, and user privileges, if and
when they migrate to MicroStrategy's full-featured products. |
"MicroStrategy is known for its ability to handle some
of the most demanding BI applications with large data
and user scalability requirements, and these reporting
packages enable companies to start with the precise
features needed for report consumers and then expand
their reporting capabilities as their BI initiatives
dictate"
– Cindi Howson, President of ASK and author of BIScorecard product
reviews |
To find out more - request a call back here
|
|

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MicroStrategy UK Signs Reseller Agreement with
Kognitio |
New agreement to combine industry leading BI platform with
software and services expertise MicroStrategy UK, a leading
provider of business intelligence software, today announced that
it has signed a reseller agreement with Kognitio, a specialist
BI and data migration software and services company.
Through this alliance, Kognitio will combine MicroStrategy's
business intelligence reporting with Kognitio's powerful and
scalable analytical database, WX2. Organisations will be able to
analyse multi-billion row data sets within seconds, as opposed
to hours or days, and deliver results effectively to a wide
range of users, enabling enhanced data-driven decision-making
for key operational activities.
The Kognitio WX2 analytical database delivers fast, direct
responses from queries run on large volumes of data, giving up
to a 60x improvement in query times when compared to large-scale,
highly-tuned systems running standard relational databases.
MicroStrategy's flexible reporting complements WX2 by empowering
business users to create and refine their own web-based reports
on query results, without IT involvement, and move between
related scorecards and dashboards, dramatically reducing the
report development cycle.
|
"Kognitio is pleased to expand its long-standing
relationship with MicroStrategy. Together,
MicroStrategy's flexible reporting platform and Kognitio's fast and
highly scalable analytical database
are well-suited for enterprises with demanding BI
requirements, such as those in retail, healthcare,
telecommunications and financial services."
– Roger Llewellyn, Managing Director of Kognitio
"The synergies between Kognitio and MicroStrategy will
enable greater insights to be delivered more effectively
and efficiently to a wider range of users within an
organisation. Performance and scalability are vital to
today's data-rich organisations and this alliance will
deliver greater visibility into their operations for
improved decision-making."
– Tony Bethell, UK General Manager of MicroStrategy |
Click here for more partner stories
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In The News
|
MicroStrategy Brings Together Business
Intelligence and Enterprise Information Integration
DM Review, Staff, May 15, 2006
MicroStrategy taps IBM for EII
Computer Business Review Online, Staff, May 15, 2006
Micro Center Selects MicroStrategy
B-Eye Business Intelligence Network, Staff, April 12, 2006
MicroStrategy Looks to Future with SPSS
Computerwire, Staff, March 23, 2006
MicroStrategy and SPSS Form a Strategic Alliance
B-Eye Business Intelligence Network, Staff, March 22, 2006 |
|
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New to MicroStrategy? Learn the basics of enterprise business intelligence
and how the MicroStrategy 8 platform delivers it in "Introduction to Business Intelligence with MicroStrategy
8" — a free, one-day, hands-on class.

|
Education
News |
Multi-Year Perennial Education Pass
(PEP): Join the MicroStrategy PEP Program for more than one year and save up to 33%.
Education Assessments: Build a
Custom Training Strategy for Your MicroStrategy Implementations!
Our education specialists can help you design a training plan for your technical staff and end users.
Upcoming Events

SAVE $400 ON MICROSTRATEGY WORLD 2007:
Take advantage of our special summer pricing and save $400 when you register for
MicroStrategy World 2007. Our biggest event of the year will be held at the fabulous Wynn Las Vegas, an all-new
resort-casino at the heart of the Vegas Strip, January 22-25, 2007.
If you’ve attended MicroStrategy World in the past, you already know this event is an excellent investment for
anyone involved with BI reporting, analysis, and monitoring in their organisation. If you’ve never participated in
MicroStrategy’s annual user conference, make your plans now to join us for three days packed with more than 100
business and technical sessions, BI case studies and best practices, keynotes from industry leaders, product updates,
exciting networking events, and much more. Reserve your place today!
Press Releases
May 17, 2006
ZipRealty
Deploys MicroStrategy for Sales Reporting and Marketing Analytics
May 11, 2006
MicroStrategy
Brings Together Business Intelligence and Enterprise Information Integration
April 12, 2006
Micro Center
Selects MicroStrategy for Enterprise Reporting and Analysis


NEW Enterprise Business Intelligence:
Improving Corporate Performance Through Integrated Reporting, Analysis, and Monitoring for a comprehensive review of
MicroStrategy's corporate performance solutions and how some of our top customers are meeting the challenge to
continuously improve corporate performance.
NEW MicroStrategy Architecture Book:
Order or download your free copy of An Architecture for Enterprise Business Intelligence: A Review of the MicroStrategy
Platform Architecture for Reporting, Analysis, and Monitoring Application
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